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Privacy · Lord Of The Sticks

Lord Of The Sticks
privacy policy.

How your Android game data, advertising, purchases, and support enquiries are handled.

Last updated: 25 September 2026. This privacy policy covers the Android edition of Lord Of The Sticks, published by LMC Creative Labs.

Our Android launch uses Google AdMob advertising and Google Play in-app purchases. Purchase-enabled builds offer Google sign-in for a recoverable game account and selected profile checkpoints. Some purchase groups remain unavailable during testing. We do not receive your Google password. We do not integrate a separate analytics or crash-reporting service; Google’s advertising services do process the usage and diagnostic information described below.

Privacy contact: privacy@lmccreativelabs.com. Player support: support@lmccreativelabs.com.

1. Progress and information on your device

Lord Of The Sticks stores save slots, profiles, kingdom and combat progress, settings, local recovery copies, and installation/profile identifiers on your device.

These records are used to run the game, remember your choices, restore local progress, and help diagnose gameplay problems. An installation or profile identifier identifies a game installation or save; it is not an LMC login account.

Purchase-enabled builds can upload a selected profile checkpoint when you use the backup feature or a purchase flow requires it. A checkpoint can include your profile identifier, progression, inventory, currencies, equipment, settings and purchase-delivery history. This is a saved checkpoint, not continuous backup of every action. Confirm a backup succeeded and export important saves before changing devices or reinstalling.

2. Advertising and privacy choices

Google AdMob provides ads, including optional rewarded ads. When its advertising services run, Google’s Mobile Ads SDK can collect and share:

  • Your IP address, which can be used to estimate your general location.
  • Device and advertising identifiers, including the Android advertising ID and App Set ID, and other device or account identifiers available to Google’s services.
  • App and ad interactions, such as app launches, taps, and video views.
  • Diagnostic and performance information, such as startup time, hangs, and energy use.

Google uses this information to deliver and measure advertising, analyse service performance, and prevent fraud and abuse. Ad personalisation and the information available to the SDK depend on your consent, device settings, region, and Google’s configuration. Non-personalised ads can still use information for delivery, measurement, and fraud prevention.

Where a consent or privacy-options message is provided, use it to make or change your advertising choices. You can also manage your advertising ID and available ad privacy controls in Android settings. Menu names vary by device. Declining an optional rewarded ad means you will not receive its reward. Device settings do not erase information already held by Google.

For details and Google’s data controls, read Google’s Privacy Policy and Google’s Mobile Ads data disclosure.

3. Purchases and reward verification

Google Play processes in-app payments using your Google account. LMC Creative Labs does not receive your full payment-card number or bank credentials. Google’s use of payment and account information is covered by its own policies.

The game and its purchase-verification services process product identifiers, purchase tokens, order or transaction references, purchase status and times, and unlocked items or entitlements to deliver purchases, support restoration where available, handle refunds, and prevent duplicate or fraudulent claims. Installation or profile identifiers can be used to associate an entitlement with the correct local profile.

Reward verification can process an installation or profile identifier, an ad attempt or provider transaction identifier, the reward requested, and whether it was delivered. Verification services also receive ordinary connection information, such as an IP address, for security and rate limiting. These records support purchases and rewards. When you use profile recovery, selected gameplay checkpoints are also stored separately by our service.

Google sign-in supplies a signed identity token. Our service validates its issuer, intended client, signature and expiry, then derives a stable account identifier from Google’s subject identifier using a protected server key. The token can contain standard identity claims. We do not use it to access Gmail, contacts or Google Drive.

Our Google Cloud-hosted service stores account entitlements, purchased-currency balances, specialist unlocks, purchase and refund status, selected profile checkpoints and delivery receipts. Purchase tokens and profile checkpoints are encrypted in persistent storage. Signing out or clearing app data does not delete these records. The game can retain signed ownership information locally for previously verified benefits.

4. Exports and messages you choose to send

Using a save-export or sharing feature creates or shares a file at your request. Save files can contain progress, preferences, identifiers, and local gameplay records. Creating an export does not itself email it to us. Copies you save or share remain in the locations and services you choose.

If you contact us, we receive your email address, message, and any attachments or details you provide, such as your device model, game version, screenshots, diagnostic information, save files, or order reference. We use them to respond, investigate bugs and purchase issues, and keep a record of our correspondence. Please send only what is necessary and do not send passwords or payment-card details.

5. Who receives information

Information is processed by LMC Creative Labs and by service providers needed to operate these features: Google for sign-in, ads and Google Play purchases; Google Cloud for purchase, reward and profile-recovery hosting; and email providers for enquiries. Providers may process information outside your country. Google’s own processing and retention are described in its privacy policy.

We do not sell player information for money. Information may also be disclosed when required by law, to address fraud or security incidents, or to resolve a dispute. Visiting this website is covered by our separate website privacy policy.

6. How long information is kept

  • Local saves and preferences: kept until overwritten, removed through Android’s app-storage controls, or otherwise removed by the device. Separately exported files and device backups must be managed separately.
  • Purchase and reward records: have no fixed automatic expiry. They are kept for as long as needed to honour entitlements, reconcile payments and refunds, prevent repeated fraud, resolve disputes, or meet legal obligations. You can ask us to review or delete records associated with you.
  • Recovery account and profile checkpoints: no fixed automatic expiry is configured. Records are kept to provide recovery unless removed following a verified request, subject to necessary payment, refund, fraud-prevention, dispute or legal retention. Ask us to review or delete associated information.
  • Support emails and attachments: we retain these indefinitely as a correspondence and support history unless you request deletion, subject to any specific legal or unresolved-dispute reason for retaining particular information.
  • Google-held information: Google applies its own retention rules and account controls. Clearing game storage does not remove Google Play purchase history or Google advertising records.

7. Access, correction and deletion

Email privacy@lmccreativelabs.com to request access, correction, or deletion of information we hold about you, or to raise a privacy concern. Name the game and identify the relevant email conversation, installation/profile, or transaction if known. We may ask for proportionate information to verify the request. Do not send identity documents in your first message.

You can request deletion of your Lord Of The Sticks recovery account, associated profile checkpoints, support correspondence and other identifiable records within our control. Email privacy@lmccreativelabs.com with “Lord Of The Sticks account deletion” and identify the Google account used for recovery or a relevant order/profile reference. Do not send passwords or sign-in tokens. Deletion is handled through support; signing out does not submit a deletion request. Deletion does not automatically refund purchases or close your Google account. We will explain what can be removed and any information that must remain, why it is needed, and the applicable retention basis. Requests will be handled within applicable legal time limits.

To remove local progress, open Android Settings → Apps → Lord Of The Sticks → Storage (or Storage & cache) → Clear storage/data. This removes local game data and can permanently erase progress. Delete exported saves and manage device backups separately. We cannot remotely erase files on your device or records controlled independently by Google. See the data-deletion guide for details.

8. Security

Local app data uses Android’s application storage protections. Google’s Mobile Ads SDK encrypts its network traffic using TLS, and our website uses HTTPS. Purchase-verification connections are configured to use HTTPS. Restrict access to your device, email account, and exported saves; a save file you export is not necessarily encrypted. No storage or transmission method can be guaranteed completely secure.

9. Intended audience

Lord Of The Sticks is intended for players aged 15 and over and is not directed to younger children. If you believe a child has sent us personal information, contact privacy@lmccreativelabs.com so we can review and remove it where appropriate. The game’s official store content rating is shown in its listing.

10. Policy changes and contact

We will update this policy when our services or data practices change. The date above identifies the current version. Where required, changes will also be brought to your attention in the game or through the relevant consent flow.

LMC Creative Labs · Lord Of The Sticks
Privacy and data requests: privacy@lmccreativelabs.com
Player help: support@lmccreativelabs.com